Our Mission:
Help People and Organizations Thrive
We're reimagining employee listening to meet the needs of a changing world of work. Our team is a unique blend of industry veterans, data scientists, technologists, and organizational psychologists—all committed to unlocking potential at scale.
Our North Star
Vision
To be the global leader in employee listening—elevating every voice to help people and organizations thrive.
Mission
To translate employee voice into strategic insight that enables organizations to unlock hidden potential and drive scalable change.
Our Culture Is Our Secret Sauce
Culture isn't just what we say—it's how we show up every day. It sets us apart and fuels our ability to deliver bold, human-centered solutions to the organizations that rely on us. When our customers succeed, we succeed.
Our "Why"
OrgAcuity was born out of both personal conviction and professional experience. Our CEO, Craig Starbuck, saw firsthand how toxic work environments can erode well-being, performance, and potential—while positive environments elevate everything and everyone.
He founded OrgAcuity to give voice to the quiet contributors who drive real value but too often go unrecognized—and to empower every leader with the insight to act.
Whether you're a Fortune 500 or a mid-size business, you deserve a platform that turns employee voice into action. That's what we're here to deliver.
Our Core Values
Be People-Obsessed
We believe everyone deserves the opportunity to flourish at work and in life. Listening is our superpower—and we use it to help people feel seen, heard, and valued.
Speak Up
Feedback is a gift. We give it often and with care, cultivating a safe space where candor fuels connection and progress.
Stay Curious
We ask bold questions, stay humble, and assume positive intent. Curiosity and openness are how we innovate and grow.
Be an Owner
We do what we say, when we say it—and we communicate early and often. We take responsibility, move with urgency, and default to action.
Raise the Bar
We don't settle. We chase excellence, embrace AI to amplify human talent, and focus relentlessly on impact—not busyness.
OrgAcuity is a place for those who thrive in complexity, challenge the status quo, and aim to make a real difference. If that sounds like you, we can't wait to meet you.
Our Leadership Team
Craig Starbuck, PhD
Chief Executive Officer
Craig has built and led people analytics and employee listening teams at market-leading companies including Chime, Roku, Robinhood, and Mastercard. He is the author of The Fundamentals of People Analytics (Springer, 2023) and the 2025 President of The Society for People Analytics (SPA). Craig holds a Ph.D. in Organizational Leadership and a B.S. in Management Information Systems.
Matt Milunski
Chief Technology Officer
Matt brings a decade of experience consulting with Fortune 500 companies on backend systems, AI, and data infrastructure. He also served on people analytics teams at Mastercard and Edward Jones. Matt holds an M.A. in Industrial & Organizational Psychology and a B.A. in Psychology.
Aaron Adams
Chief Commercial Officer
Aaron has 15+ years of experience in organizational design, talent management, and employee engagement consulting. He's known for combining strategic insight with pragmatic delivery, driving growth and client success across industries. He holds an M.A. in Industrial & Organizational Psychology and a B.A. in Psychology.
Craig Starbuck, PhD
Chief Executive Officer
Craig has built and led people analytics and employee listening teams at market-leading companies including Chime, Roku, Robinhood, and Mastercard. He is the author of The Fundamentals of People Analytics (Springer, 2023) and the 2025 President of The Society for People Analytics (SPA). Craig holds a Ph.D. in Organizational Leadership and a B.S. in Management Information Systems.
Matt Milunski
Chief Technology Officer
Matt brings a decade of experience consulting with Fortune 500 companies on backend systems, AI, and data infrastructure. He also served on people analytics teams at Mastercard and Edward Jones. Matt holds an M.A. in Industrial & Organizational Psychology and a B.A. in Psychology.
Aaron Adams
Chief Commercial Officer
Aaron has 15+ years of experience in organizational design, talent management, and employee engagement consulting. He's known for combining strategic insight with pragmatic delivery, driving growth and client success across industries. He holds an M.A. in Industrial & Organizational Psychology and a B.A. in Psychology.